Cambodia Campaign

This campaign began as a creative exploration, but quickly became a lesson in listening, humility, and shared learning. Working alongside artisans in Cambodia, I was reminded that art is not just about the final product, but about the relationships, stories, and hands behind it. Leather, as a medium, became a bridge — connecting different backgrounds, experiences, and ways of seeing the world.

Throughout the process, I learned the importance of collaboration over direction. Rather than arriving with fixed ideas, I discovered how much more meaningful the work became when knowledge was exchanged both ways. The artisans brought with them generations of craftsmanship, patience, and cultural insight, while I contributed new perspectives and techniques. Together, we created pieces that reflected not one voice, but many.

This experience reshaped my understanding of ethical creativity and responsible storytelling. It challenged me to move beyond surface-level impact and consider how creative projects can empower communities when built on respect, trust, and mutual agency. More than a campaign, this journey became a reminder that meaningful design is rooted in people — their stories, skills, and lived realities.

I leave this project with gratitude, deeper awareness, and a renewed commitment to creating work that honours the communities it engages with, long after the campaign ends.